Infographics
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7 Tips for Designing Effective Infographics
1. Keep it simple, Consider the viewers and avoid jargons.
As much as possible, focus on a single thought and aim to answer a single question to avoid the readers getting confused with what you want to convey. Infographics should be able to make people, especially laymen, understand what seems to be a complicated or boring information in a way that would make them feel that what you are presenting is important for them to know.
2. Show, don't tell.
The purpose of the infographics is to make people understand the same information at a shorter span of time dedicated for reading by using lesser words, and taking advantage of presenting information through colorful maps, charts, or graphs. Which brings us to the next point.
3. Forget the bar graph.
Don't límit your infographics to bar graphs. Infographics is about dressing up your conventional bar graphs and charts in order to attract more attention, and be able to process information easier and better.
4. Think outside the box.
There are a million and one ways to convey texts
in the form of slogans and spreads but be sure to, aside from keeping
it simple and easy to understand, and like anything else in advertising,
you have to make it unique and original.
Capture the attention of your readers by injecting some humor in your
infographics, some punch line from some important and relevant
personalities, fro example.
5. Remember the colorway.
As designers, whether professional or amateur, mixing colors is almost the basic in creating effective graphics. Avoid clashing colors like bright yellow and shocking red. You make want to incorporate the primary colors first but try to use different hues. You may also want to use the lightest color as your background but you should avoid using white as the background since most pages, especially in the Internet, are already using white background. It is hard to point out as to where the infographs end. You also need to be sensitive whether the colorways is hard to read. You may want to avoid neon green texts with black background as it is hard to read the text while battling with a bright and a dark color paired the wrong way. The key word here is experiment.
6. Tell a story.
You need to point out why people should take a while to read your infograph, and when you get their attention, you need to make them feel that their missing the bus or their spending of a fraction of their break-time to view your infograph is worth it.
Tell a story. Don't make it boring. Make it something like reading a bedtime story to your three-year old. Remember that there is always a kid within us and whether people admit it or not, we always enjoy being read to somehow.
7. Understand the data.
Last but not the least, understand very well where the data came from, the origin of the context, and the meaning beyond the figures of the statistics in order to formulate an effective slogan. Research if needed. Above all these tips, you have to be sure about what you are saying because your credibility is at stake here. One wrong move and you can expect that people will be doubtful on your next infograph or article. Cite sources if applicable. More than any beautiful graphics or photos or striking phrases, you have to be 100% sure that the data you have is reliable.
Don't you find it amazing that they can put too many information that is easy to understand in a small text box? Other sites also put infographs below or beside their search box that look like this:
